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Welcome to my Blog
I started this blog as a vehicle to share marketing learnings and experiences with my current and former colleagues, students and clients. The blog will also carry occasional rants or whinings about...
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Is Online Shopping Cart Abandonment a Problem?
I recently had a client approach me with a problem:She was worried about a recent trend of visitors to her website browsing her online store, putting items in their shopping carts, then closing their...
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Mail Just Won't Die!
Years ago, industry forecasts predicted that the rise of the Internet and email would eliminate the need for direct mail. Now that email has become ingrained into society, should we prepare for life...
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The First Step to Great Advertising
You don't have to have a multi-million dollar budget to get good advertising. With their bigger budgets, large businesses can afford to allocate more resources – people, money, etc. – towards...
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Value Proposition
What is a value proposition? I’ve seen it defined and used many different ways in both industry and business school. I like to define the value proposition as the amount of benefit your customer...
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Keys to Measuring the Success of Advertising with Social Media
Social media networks such as Facebook, Twitter, and MySpace are no longer channels of communication restricted to teenagers and college students. Facebook alone had over 300 million users in September...
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Moving Ahead with Mobile Marketing
More and more companies today are using messages sent to consumer cell phones as a marketing tool. This is known as Mobile Marketing. The two most common methods are:Sending a promotional text...
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Personalize to see an Increased Response
In my last post, I discussed the basics of mobile marketing and the benefits it offers businesses. There’s no doubt mobile marketing is on the rise, but it is most effective when used as part of a...
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Capturing Qualified Clicks with Paid Search
Last week’s post discussed the importance of keywords and their effect on the visibility of your website in search results. This week we want to focus on paid search advertisements in particular, and...
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Doctor Referrals Sell
Few marketing efforts are as effective as having professionals recommend your brand to their patients. A Medical Economics study reported that 88% of the time, consumers purchase the OTC brand...
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